Tuesday, October 9, 2018

What is caregiving technology, anyway?

A term that means what you want it to mean.   Search for the term ‘caregiving technology’. At the top of the retrieved page – an ad for ClearCare to help you ‘improve client and employee management’ – sounds like paid (agency) home care. Over at AARP, there is a long list of resources (non-tech) on the AARP caregiving site. There’s the 2017 AARP report that surveys caregivers about what they want from technology they are interested in but not currently using.  There’s the Family Caregiver Alliance report that lists technologies from firms that last updated their website in 2013 (perhaps the date of this FCA list).   The National Alliance for Caregiving (NAC/AARP) report is dated 2014 – and focuses on a vision for what caregiving technology should be.

The biggest list is also from AARP – but is it too big? Parks Associates provided 6 broad categories and examples in the 2016 Caregiving Innovation Frontiers report – the broadest categorization and definition of ‘care and caregiving.’ It stretches the mind a bit to include transportation and meal service, but that broad conceptualization is derived from all the previous material – caregiving is…what caregivers need. This report sizes the market for caregiving technology as $279 billion by 2020. That sounds huge.  But unlike other markets (for example, packaged food sales at $380 billion) – the caregiving market participants as the report defines do not see themselves as being in a single market that is paid or tracked as a single market – it includes categories, like meal delivery that serve multiple demographic sub-segments delivering meals to themselves.   

Consider a simpler bucketing scheme. Although it could also be argued that all of the categories of technology for aging in place are relevant to caregivers, let’s not. Within that report are subsets of sortable tools and apps.  And streamlining the definition and scope of caregiving technology could help vendors who think they are in the space to map themselves into a simpler set of categories – and perhaps do so from the caregiver’s point of view – are these the right buckets?

  • Find Care.  In the hair-on-fire life of caregivers, often catapulted into responsibility, finding care is top-of-mind. Tools for finding home care, home health care, senior care, respite care, wound care specialists and so on – providers understand search algorithms and have positioned themselves online accordingly. Vetting of care providers? Not so much.  For home care, as an example, that leaves the thinly-populated (and often glum) Yelp review process, Caring.com reviews, similar sites and Consumer Affairs.  

Thoughts?

 



from Tips For Aging In Place https://www.ageinplacetech.com/blog/what-caregiving-technology-anyway

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