Sunday, May 14, 2017

Tech use and seniors, ridiculed in media, otherwise ignored

Tech adoption of the 65+ is now buried in a Pew appendix. If age were an ethnic or racial minority, outrage at technology ageism would be vocal and constant.  The 65+ are a mere 46+ million Americans – a group larger than the sum of all of the teenage population non-shoppers.  So their tech adeptness, rather than being viewed as an opportunity, naturally is ignored in surveys.  For example, scroll down and further down on this Pew fact sheet to note level of ‘Digital Readiness’ among demographic groups.  Note that 6% of the 65+ demographic is 'digitally ready' compared to 17% of all age groups. Note that 33% is characterized as 'unprepared.'  And the same percentage applies to those aged 50-64!

Older adults and tech – sneered at or ignored. Watch people with gray hair be ignored everywhere that consumers or viewers are expected to be young and hip. See them sneered at by tech media morons in this SNL spoof titled Amazon Silver posted on Geekwire, authors presuming (of course) that viewers of either will not see because it's on TV too late? Or observe a busy Saturday as a gray-haired gentleman in an Apple store disconnects an expensive device to examine it -- 15 minutes passed before a sales person approached. Not not seeing him as a prospective buyer? Or just not seeing him.

What does it mean to be among the digitally 'Unprepared?' From Pew: "They have relatively lower levels of tech adoption and do not use the internet for learning, need help setting up new tech devices, and are not familiar with ed tech terms (like MOOCs and distance learning). The Unprepared do not have confidence in their computer skills and are not sure they can find trustworthy information online."  Who are they?  "Ages 50 and older; Lower income households; women;  Lower levels of formal education."  Familiarity with ed-tech terms means greater likelihood to take an online course. And learn about what can be useful – like gaining new skills for retirees seeking work after their euphemistic 'retirement.' Or understanding how their financial situation compares to others in their age bracket. Or viewing a Benefits Checkup to check availability or before applying online.

A decade later and a dollar shorter. As more detailed surveys and census analysis shows, 65-74 is its own demographic range. And 75+ is quite different and includes populations with notable average life expectancies and dwindling net worth. In fact, financial advisors are already lengthening their longevity time spans – apparently not believing the CDC’s unchanged life-expectancy-at-65 numbers. And for good reason.  For those who live to 65, have enough to eat, safe housing, and access to healthcare, there is no reassurance that you die by the day you thought your money would run out. In fact, planners now say age 95 is the right planning time horizon.   

The device of the day – will tech suppliers care?  So when that life expectancy is reached and/or surpassed, who will be doing these online benefits checkups, making sure all are safe from scams, able to access their retirement funds of every type, sell their house or move, find a doctor, get directions, initiate a direct deposit or withdraw safely online, book a hotel or a service? And of course to avoid being stuck with an impossible-to-upgrade paperweight computer, smartphone, or watch -- they will need to do all of these tasks in that ephemeral cloud on the highly configurable device of that day. Yup, that’s the one with its face, retinal and fingerprint sign-in, always-listening AI smarts, by then actually safe-from-hacker financial and healthcare systems?  Oh yeah, those would be the 'unprepared.'  



from Tips For Aging In Place https://www.ageinplacetech.com/blog/tech-use-and-seniors-ridiculed-media-otherwise-ignored

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